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Explain why the Adult Fans of Lego (AFOLs) are important for the toy manufacturer? How do they help Lego perform more efficiently and build better toys?
Determine the strategy your company should purse. Think of what information will lead you to make better decisions and how you will collect it?
New products and services are developed to solve specific problems. Provide a new product or service. Not an actual new product but one that you come up with.
Find the optimal policy regarding whether to conduct the market survey and whether to develop and market the new product.
When Apple executives considered the growth potential of the electric vehicle market, currently in its infancy, they were asking which of following question?
What would you say is the Competitive Advantage? How would you present this product to the market? What will your promotional message say?
What conclusions can you make about Purina's customers and brand based upon these and the opening story?
Describe the various types of management careers that can be offered within each industry (lodging, and food and beverage).
Using your textbook or Internet, identify two examples of persuasive advertising that might have gone (or did go) too far with their messages.
What is Foreign - Trade Zone (FTZ)? What are the potential gains of using FTZ in US? What are the reasons for the adoption of international sourcing?
Additionally, you will compile a PowerPoint presentation of your e-marketing plan (Unit VIII).
What are the consumer characteristics that Apple needs to influence to overcome consumer resistance to its smartwatch?
Explain why Lego executives say Lego products are fundamentally similar to binary. Why is this insight important for the company?
What are the different styles of listening that people tend to adopt? Which style do you typically use? What are some of the barriers to effective listening?
What concerns about consumer privacy are raised by the use of wireless computing and handheld devices? Does this concern you?
Do marketers and companies sometimes create product shortages to drive up demand? What benefit is it to artificially create a shortage?
Evaluate various marketing processes, tools, and media channels that are used to support the integrated marketing plan.
Would you do anything differently if you were the marketing executive in charge of that brand?
Discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Do ever look at reviews for products that you are thinking about purchasing? Would you feel more confident about a third party site that has reviews?
What do companies segment and target certain markets for their products? Why don't they just promote and advertise to everyone?
Write an analysis of how your choice of coursework and other activities will prepare you to enter your preferred field.
Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.
Explain how the Quality standards and Marketplace analysis, including competition will used in your team's marketing plan:
Do all successful companies have a competitive advantage? Think about the small local companies in your area, do each of them enjoy a competitive advantage?