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Who are the existing and potential competitors? What are their strengths, weaknesses and strategies?
Compare and contrast your experience with an actual consumer purchase decision your recently made.
Choose one of the following and describe how you think social media Marketing could help strengthen it brand:
Thanks to improvements in technology, drive for ROI, the concept, and approach of integrated marketing communications has become a huge focus.
What is a market survey? What factors determine the relevant market for a survey? Why is the definition of the relevant market so important?
What are your views on the future of social media - and social media marketing?
Develop strategic objectives that communicate major goals related to:
How do marketers use competitive intelligence to shape marketing strategy decisions? Why is competitive intelligence so hot in today's business world?
Marketers can obtain needed information from internal data, competitive marketing intelligence, and marketing research. Compare and contrast each of these.
How were they able to positively influence consumer buying behavior amidst tight credit?
Should Marketers Test Advertising? Advertising creative believe ad pretesting inhibits their creative process and results in too much sameness in commercials.
Thinking specifically of the airline market, what are the most important factors in Qantas microenvironment?
Identify the most strategically important influences on NDLS' performance, both positive and negative.
What are major do's and don'ts? Can you provide some examples of specific marketing attempts targeted to Gen Y that work or do not work?
Why do you think these restaurants are unbundling their products? When is product bundling effective?
What did people do before they had such an amazing tool? Why is it so valuable in today's job market?
A marker manufacturer wants to determine process control charts for a machine that cuts the plastic for marker height.
The five dimensions in the marketing environment, which one do you believe is the most important? Explain your answer.
How could Qantas use segmentation and specific segmentation variables like demographics, psychographics, buyer-graphics and geographic?
What value do retailers add to a product? What value do retailers add for producers and the ultimate consumers?
Thinking specifically of the airline market, what are the most important factors in Qantas airline macro environment?
How could an understanding of buyer behavior be of assistance to Qantas Airline?
What is the target market for the brand, and has it changed from the past?
Write an essay in which you talk about how you use e-commerce in general and Amazon specifically?
Describe why are ISAs being formed and why is this major paradigm shift occurring from competing against to cooperating with competitors?