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In your own words, define the purpose of a strategic plan and explain the steps an organization goes through in developing one.
What are the pros of using social media for market research? What are the negative aspects?
What is the difference between a brand and a brand name? What are some of the most famous brand names and why?
The marketing group of A. J. Pitt Company is considering the options available for its next advertising campaign program.
What types of market research should Kiki employ to determine the market potential for the magazine?
Identify the critical path and the expected project completion time.
Describe the advantages of using a within subject design in the field of behavior analysis when compared to a between subject design.
How do the research results and statistical findings in the article apply to your research question and your applied setting?
What is the feeling or mood the advertising must convey? What are the specific goals for the mailing? How will this be measured?
What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?
Prepare a report which identifies the company you have chosen for your course project, and the products or services the company is planning to introduce to US.
What was the manager's or organization's reaction to the failure? How does that reaction compare to what you learned in this week's lesson?
What Problem does the product/service solve? Provide a minimum of two articles to justify. One article can be substituted for 5 different individual responses.
Provide an example of a company that artificially created a shortage to increase the demand? And do not use the Cabbage Patch dolls or the Tickle Me Elmo.
Marketing to Global Consumer: Global Business uses a format to teach the basics of marketing in a global economy.
Pick any trend from the list and explain how the trend is useful for marketers. What other type of information would be useful?
What are the major market segments? What are their motivations and unmet needs?
Marketing Intelligence has become increasingly important to Marketing Managers as an aid to formulating marketing strategy.
Calculate the market share for each competitor for the years 2011 and 2012, and rank and discuss their relative market shares.
Choose one of the following and describe how you think social media Marketing could help strengthen it brand:
What is Integrated Marketing Communications and why is it so important in the 21st century for marketers to embrace this?
Create a plan to attract customers at the first level of the relationship marketing continuum--price--and move them to the next levels with social interactions.
What are some factors that lead to changes in American values? Who is involved in the decision? Who makes the final decision?
Discussing the potential target market segments likely to purchase this product.
What does the analysis outcome from Porter's model tell you about the competition? Analyze the competitive environment.