Create product shortages to drive up demand


Discussion

In your own words, reply (200 words) to the following questions:

Do marketers and companies sometimes create product shortages to drive up demand? What benefit is it to artificially create a shortage?

Think about the Cabbage Patch dolls and the Tickle Me Elmo and electronic products like the Xbox, that were both in short supply during the holiday shopping season.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Create product shortages to drive up demand
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