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Describe how your customers approach each step of this process for the purchase of a luxury automobile.
Describe the impact value has on the company's pricing strategy and profitability, and the importance of market segmentation.
From these, identify one company that seems to be customer-centric. What is the evidence that this company is customer-centric?
What product category does the brand fit into? What is the competitive advantage of the brand? How is it different from other competing brands?
Describe the target consumer for this retailer and the buying process this consumer uses specific to this retailer.
What information does the ASC salesperson need in order to fully understand the seating needs of the SMAA project?
How will your final research results be implemented? You may not have discussed this with your client, so make (and state) any assumptions needed.
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