Assignment: Principles Of Marketing
Consumer Buying Behavior - You are the manager for a car dealership which sells and services luxury automobiles. You are interested in understanding more about the consumer buying behavior for your customer base in order to effectively meet customer needs. Currently, your advertising is limited and while you have a service department, many customers go elsewhere to have their car serviced.
Create a 300-400-word response on the consumer buying decision process and submit to this Discussion Area. Be sure to cover the following in your response:
• Outline the steps in the consumer buying decision process.
• Describe how your customers approach each step of this process for the purchase of a luxury automobile.
• Based on your findings, what changes should you make to your marketing mix to better meet your customer needs?
• What actions should you take to encourage loyalty among your customer base?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.