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What is the trigger that encourages you to reflect? What additional research have you conducted about this global perspective or cultural differences?
What is meant by marketing research? What are the stages in the marketing research process? Explain briefly.
What are the points of parity and the points of difference of the brand? How has the marketer positioned that brand?
Construct a positioning statement. What's your unique value? What reasons can you give to support your position?
Use a multi-attribute model to show how individuals may develop either a positive or a negative attitude toward Wal-Mart.
What need or function does your product serve? What problem does your product solve (motivation, need)?
Consider the following companies from the perspective of the four cells identified in the context of the blue ocean strategy.
Discuss the "nature" of the problem, so that NHG management is informed and can effectively evaluate the proposal that MAD provides.
How is your relationship with your parents? What meals do you take and how many times do you take them per day?
Describe what Kellogg has to do to market the new product effectively, given what the concept says/suggests about consumer behavior.
Explain how using the ERP system and awards program would provide a competitive advantage for Colony Nursery and Landscaping.
Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
What was the critical activity in the process of Samsung's transformation into a world beating developer of new cell phone handset designs and other product lin
How do you narrow down that huge pool? Use the four segmentation variables discussed in class to segment your market.
Explain the success that Lane Bryant has experienced in relation to self-concept, self-esteem, and self-consciousness.
What can be done to make the supply chain more efficient? How can technology help make the supply chain more effective and efficient?
Analyze what should Sparrow Pharmaceuticals do? Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.
Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.
Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
Imagine you are in charge of the IT department and one of your duties is to write job descriptions for positions available in the department.
Analyze the primary barrier to entry that may impact the success of your company's international expansion. Provide a rationale for your response.
What would be top 2 items on their never-out list? What is width and depth of their assortment? Do they carry national brands, private brands, generic brands?
Discuss what should Sparrow Pharmaceuticals do? Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.
What are possible barriers to entry that would hinder a product successful in the United States from being successful in other countries?
How has each element of the company's microenvironment contributed to its development of the new stores and their innovative features?