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Analyze the marketing strategies for their effectiveness in this stage of Uber, Samsung galaxy Phones, and Coca-Cola.
Explain the behavioral challenges in achieving efficiency. Discuss the three forms of market efficiency. What are the implications to corporate finance?
Analyze why the PLC is important to marketing managers, and provide examples of the possible implications if the PLC is not monitored.
What are the different ways the Internet can increase value to consumers and to health care providers and health plans?
Identify a city or neighborhood where you lived for an extended period. Discuss marketing approaches used to target these values and cultural factors.
Summarize your plan in an eye-catching visual manner that will garner the interest of an executive while still providing important detail.
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
If you were a creative artist, how would you balance your creative output with your need to make money through sales?
What media does your target turn to for information? Does your target read the newspaper, search online, or attend particular events?
What factors should companies consider when deciding on potential global markets to enter?
How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)?
What about paid promotions on social media? How much of an investment (time or money) should go into social media?
Discuss any insights you developed about the importance of the consistency of integrated brand communications.
Demonstrate how your implementation phase will be monitored with the selected controls that are expected to ensure the plan's success.
Briefly introduce the company you have chosen. Examine how these factors influence the promotional strategies of your chosen company.
Are you currently the target market for any goods or services? What compels you to choose one brand over another?
Many organizations create very detailed screening processes for the selection of their projects.
Describe the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.
Why you chose to prepare a marketing plan for this firm, and key issues the firm is currently experiencing. This assignment is individual.
How can loyalty be measured form a marketing approach? Find ONE example of a loyalty program in healthcare industry, and comment on it.
What do firms do with all of that data? Should there be a limit on the number of surveys a firm can send out?
Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements.
Identify the visual elements that may show digital alteration. Describe how these visual digital alterations send a negative social message to viewers.
Describe the semiotic/symbolic visual elements in the logo design. Discuss why drastically changing the visual elements in an established.
How influenced do you consider yourself to be when it comes to strategic product brand messages?