MARKETING QUESTION
Watch the youtube video: "Multi-Channel vs. Omnichannel Marketing".
NEXT: Answer the following questions in a (01-02) page paper (120 words or more)
Question one : Develop a digital (online and mobile), direct and social marketing communications plan for a company that produces pre-sweetened coffee beans (The bean is grown in such a way that when you brew it - it is already sweet. No need to add sugar or sweetners).
Think social media (paid and unpaid), direct marketing (think email) and other forms of digital promotion (maybe a blog?). Be specific. Anyone can post on Facebook and Instagram. A real marketer plans to use social media with a solid strategy to build their brand.
Question two: First, complete and upload the social media checklist (SEE ATTACHMENT). Second, what social media channels would you use and why?
Question three: Third, how would you modify the messaging specific to digital (online and mobile), direct and social media? Provide an example to illustrate this point.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.