Marketing Assignment
A company self-examination. What are we known for? Who do we want to become?
In this assignment, you will create a Situation Analysis for one of the following companies / brands: Fiat Chrysler, IBM, Burger King, or Old Spice.
Each of these four companies (Fiat Chrysler, IBM, Burger King, and Old Spice) has been through numerous changes in recent years. For this assignment, select only one company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company's Website, the course textbook, and other online sources.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.