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What are Trump’s accusations against China? Who wins and who loses in this trade war?
Performing country market analysis using PEST model to evaluate an attractive and suitable market from the emerging economies list provided.
Discuss the ways in which business to business buying behavior differs from consumer purchasing.
Discuss the concept of perceived value and its importance to consumer behaviour and marketing.
You know that introducing a new information technology system won't be successful unless you have assessed the impact on the business strategy.
Describe the company's main competitors. Assess the company's performance over the past five years and document Coke's profit and market share position.
Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
What data did you personally access from Bloomberg? How can you use what you learned in the rest of your academic career?
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Compare how each financial market you identified influences the US economy and global economy.
Demonstrate exceptional familiarity with the text and topics being covered, and utilize text/PowerPoint references.
How did the current global pattern of coffee production develop? What different kinds of market structure do we see as coffee makes it way from crop to the last
The second assignment requires the group to develop a marketing mix strategy for a competing product to the chosen nominated product.
Write a positioning statement for the product that would appeal to your target persona.
Discuss your decision-making process for the persona you created. Why is he/she a good target audience for the product?
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What are the issues to be considered in ethical manufacturing? How do companies balance transparency of manufacturing information and company conÞdentiality?
What methods or strategies would you incorporate to improve their brand? Provide a new Branding Statement for the organization.
Create a list of 5 questions that you would give to customers to determine their wants and needs regarding the running shoe.
Create a 12 month marketing communication plan (IMC) to promote your green credentials based on the use of Rainforest Alliance certified seal.
Provide an example that illustrates how the local nonprofit charity in the scenario can use differentiation to help increase the target market's interest.
Examine mobile and email marketing methodology. Why it is important to pursue email marketing campaigns?
what consumer self-control problem the product or service is meant to help. How would you market this product or service to your target customers?
What are five common international entry modes? What is the difference between strategic alliance and an acquisition?
Draw on the theories to discuss how marketers (in your firm) can apply this critical understanding of social influences on consumer behaviour.