Homework: International Marketing- International Market Assessment
International marketing essentially relates to marketing operations in a new country or market. The purpose of this assignment is to assess student ability to apply the key analytical tools learned in this module to determine a suitable international market. You are to assume the role as an international marketing consultant for only one of the following brands:
"Sainsbury's Supermarket", "Wilko Retail Ltd", "TK Maxx", "Iceland", "Oliver Sweeney" or "Smythson".
The company is very much interested in the emerging economies (see table below for approved emerging markets). The CEO is consulting you to help identify a suitable international market for their business market expansion. Your task requires you to produce a formal and marketing report of 1,500 words (+/ - 10%) covering three important parts:
Step A: Performing country market analysis using PEST model to evaluate an attractive and suitable market from the emerging economies list provided. When evaluating a suitable market consider the level of importance and implication of PEST factors to your company's decision making.
Step B: Decide and justify the most suitable market entry mode to the identified emerging market. Take into consideration the company's capability to apply the entry mode to your identified target market.
Step C: Provide some recommendations to the CEO based on the detailed analysis performed by you in step A and B.
Key Report Areas
Key Areas
Description
Awarding Marks
Indicative Word Count
Preliminaries
Executive Summary
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.