MKTG 305 Marketing Principles Homework- California State University, San Bernardino
Description:
For this homework you will complain! Write a formal letter to a company to complain about a poor experience you recently had with the company. This experience can be with either a product or service, but it should be a real experience, please do not make anything up for this homework. (If for some reason you are unable to come up with anything to complain about then, as an alternative, you can write a letter of praise for an exceptional experience you recently had with a company. However, my preference is for you to complain and you are more likely to get something in return if you do!) Submit your letter to the customer service department (someone higher up is preferable if you can find them, try using Hoover's in the library for corporate contacts) either through snail mail, e-mail, or through a customer service portal on the company's website, or using social media. Your complaint should also be simultaneously submitted to Blackboard when it is submitted to the company. As soon as you receive a response, please submit the company's response to Blackboard as well. If you do not receive any response simply note in Blackboard that you did not receive a response. Have fun with this as you will likely get something out of it!
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.