Discussion: Rebrand Company
Locate a healthcare organization that was recently accused of committing fraud. Pretend that this organization has recently hired you as their marketing manager, and requested that you repair their negative image.
What methods or strategies would you incorporate to improve their brand? Provide a new Branding Statement for the organization.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.