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Prepare an argument explaining the major reasons why you support either the consumer or the industry.
Read the methodology of Interbrand for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
Discuss how emerging trends in technology are helping Network Rail improve railway performance and safety.
How can publishers use online magazines and newspapers to attract more advertising revenue?
However, this is not always the case. Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.
Discuss the pros and cons of Red Bull's nontraditional marketing tactics. Should the company do more traditional advertising? Why, or why not?
Analyze the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
Discus the importance and the role of technology for retailers during COVID-19. Which type of store layout department stores should use. and why?
Use your knowledge about product placement to choose the best place to sell the products. Explain the rationale for your decision.
Critically discuss contrasting models of how marketing communications might work and assess their relevance for effective communication.
Why do you think market segmentation is important and what impact could it have on a company? Does a successful company need to segment at all?
Consider the phrase standardized versus localized. How does this apply to advertising? Support your rationale.
Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder.
How does innovation change the market? Companies must continually introduce new products. Identify value drivers - crowd sourcing
How can the company implement a sales forecast system to ensure stock levels remain at the level to avoid last minute ordering and delays in vehicle builds?
Explain the reasons for buying the laptop or item, how you identified the features you required, how you gathered information regarding product features.
What does it take for a company to declare itself as a service organization? What would it take for you to believe such a claim?
Identify a firm that would like consumers to change the attitudes of its consumers. Think about different attitude change strategies discussed in the book.
Evaluate both campaigns discussing their strengths and weaknesses. Examine the outcomes or objectives for each campaign.
What is your opinion of how the company uses the understanding of changing cultural values. Discuss each example you found using specific information.
What policies might the U.S. and China be able to implement to improve the world economy in regards to the balance of payments?
What is Starbucks really selling? What are customers really buying? How and how deeply do customers relate to Starbucks brand?
What do the media vehicles chosen by each travel site tell you about their target market? Which scheduling method would you recommend for these two companies?
Why was Volkswagen promoting clean diesel in the US? Why did Volkswagen engineers program vehicle software to cheat emission tests?
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry?