Why was volkswagen promoting clean diesel in the us


Assignment

Describe which scenario this case best follows (Decision, Evaluation or Problem-Diagnosis)? Support your position. Follow the directive for your scenario position.

Additional questions to consider:

o Why was Volkswagen promoting clean diesel in the US?

o Why did Volkswagen engineers program vehicle software to cheat emission tests?

o Do you think that top managers knew about the Volkswagen cheat device? Why or why not?

o What do you think Volkswagen will do now? What would you advise VW to do?

o What are the long-term implications of these issues for Volkswagen's future as a company and for the automotive industry in general? What can be learned?

o What was the management style at Volkswagen? How might this have contributed to the emissions scandal?

o What role does Volkswagen's goal of becoming the world's biggest auto company play in this scandal? Are there ways companies can set such goals without pushing employees to cheat?

o Describe the structure of VW governing boards. Does a structure like this make instances of cheating more likely?How might it affect the organization's responses to such problems?

Format your assignment according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: Why was volkswagen promoting clean diesel in the us
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