Discussion Post
First, identify a firm that would like consumers to change the attitudes of its consumers. Think about different attitude change strategies discussed in the book, then discuss strategies that could be used in an advertising or promotional campaign to bring about this change.
You should consider cost effectiveness and feasibility in your evaluation. For example, it is very difficult to change currently held beliefs. Therefore, if you suggest trying to do this, you must specify how and how realistic you expect this effort to be. Note that if you suggest heavy repetition of an advertising campaign, the firm or organization in question should have the resources to be able to afford this.
YouTube Video: "Consumer Attitudes - Discussion 2".
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.