Discussion Post: Pricing Strategy
What are some of the difference between demand influences and supply influences on our pricing decisions? After reviewing this week's resources and your research, consider the challenges marketers face as they seek to balance supply and demand. Increased prices typically result in lower demand and vice versa. However, this is not always the case. Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.
Resources:
A Preface to Marketing Management (textbook) by Peter and Donnelly
Chapter 11: "Pricing Strategy".
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.