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Present a market strategy. Identify the target market for increasing services at CMC and how you propose to reach this market.
Provide how you would market your product. Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing.
TV advertising has long been deemed the most successful marketing medium for consumer products. Given your experience and knowledge what is your opinion.
How would you attempt to control the potential economic damage that may occur when switching from brokers to your own sales force?
Explain the six stages of the consumer buying process from a theoretical standpoint. Apply this model to a recent purchase you made.
How do microcultures affect value? Give an example of a microculture and based on your research, identify an example of the microculture's consumption behavior.
Explain each step of the Marketing Research Approach in detail and create a plan of attack to explain how each stage should be implemented.
Define the target market for the advertisement. Describe the underlying message that the advertisement is communicating.
Discuss the lottery strategy will be selecting a random test from a team of hundred participants.
Identify which of these 3 benefits is being triggered in each example. Do not lump all three together; each should be discussed separately.
You have been asked to identify the three most impactful, disruptive technologies that your competitor is using to secure market share.
Describe the framework of Kahn Retailing Success Matrix in detail. How does this framework help explain the success/failure of the retailers?
What are other options that will help Best Buy differentiate from the online competitors? What is the problem of showrooming discussed in the case?
Why it is immensely important for small and start-up ventures, and the role of a digital marketing company to build brand reputation.
How would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
What merchandising trend have some teams seen when deliberately distributing a limited number of premium giveaways?
what will your solution do, and how will this enhance the company? You are recommending an eCommerce solution to this business to fix a problem.
Taking an example of your choice, explain how social and situational considerations influence customer buying decisions.
What song is playing and why you think they pick that song? And, who do you believe they are targeting which all those different characters?
Explain why and how exclusive events are becoming a very important marketing strategy to attract the attention of the target client of a luxury brand.
Assume the price elasticity of demand for blades is 3. What price should you charge for a razor and for a blade?
What is each brand's personality? Looking into the future, what specific relevance issues will each brand face? Elaborate.
Describe how social media could influence each stage of the Customer Decision Journey for a customer deciding where to go for a special night out.
Write an introductory section about the current hype surrounding block chain technologies, providing context for your report;
How is their positioning in relation to yours? Can you find data online about the success of your company as compared to theirs?