Essay Problem
YouTube Video: "The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption"
o Based on the video discussion, what are the consumers' trends in the retailing area?
o Describe the framework of "Kahn Retailing Success Matrix " in detail. How does this framework help explain the success/failure of the retailers?
o What are the key factors of Amazon's success? Compared with other online retailers, how does Amazon improve customers' online shopping experience?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.