Discussion Post: Building and Managing Brand Equity
Pick out three brands from a particular industry. Be sure to list them. How are they positioned? Which is the best in your view? Why is that particular brand the best in your view? Assess each (of the three) brand's awareness level and consumer loyalty level. What is each brand's personality? Looking into the future, what specific relevance issues will each brand face? Elaborate.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.