Problem
For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
• Define and explain each of the following tools/concepts below.
o The strategic planning process
o S.W.O.T
o Market Segmenting
o Target Marketing
o Product Positioning
o Offerings: -product, price, and service.
• Use two or more of the concepts from part 1 in your product assessment.
• Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.