Assignment
Demographic variables are widely used by marketers to learn about their customers' differences in terms of age, income, gender, generations...etc.
Write a 7 pages paper discussing the differences between generation Y (Gen Y) and generation Z (Gen Z) in terms of their shopping behavior, buying habits, and attitudes toward brands and companies. Give an example(s) on brand and company as appropriate.
Gen Y: Gen Y, or Millennials, were born between 1980 and 1994. They are currently between 25-39 years old.
o Gen Y.1 = 25-29 years old (31 million people in U.S. as of April, 2020)
o Gen Y.2 = 29-39 (42 million people in U.S. as of April, 2020)
Gen Z: Gen Z is the newest generation to be named and were born between 1995 and 2015. They are currently between 4-24 years old (nearly 74 million in the U.S.)
How would you utilize Hofstede Cultural Dimensions to learn about generation Y and Z in different cultures?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.