Discussion Post: Marketing Strategy, Mix, and Plan & the Return on Marketing
• Define positioning and explain how it is accomplished. Describe the positioning for any 3 different brands of your choice.
• Define each of the four Ps.What insights might a firm gain by considering the four Cs rather than the four Ps?
• What is marketing ROI? Why is it difficult to measure?
• Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variables does Starbucks use?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.