Homework I
Read the Marketing Excellence case about Zara at the end of Chapter 18 of the Kotler (2016) text. Respond to the following questions in a cohesive 500 word essay:
A. How has Zara designed their channel system to respond to consumer demand in the marketplace?
B. As a supply chain manager for Zara, what changes would you recommend to improve the efficiency of their logistics processes? ("I wouldn't change anything" is not a suitable response)
Homework II
Many companies conduct research on an ongoing basis to gather consumer data and identify consumer trends. An example of an organization that does this is the Pew Research Center. The Pew Research Center conducts research on social trends, politics, media, the news, global trends, and a variety of other topics.
Do the following:
A. Go to the Pew Research Center website at pewinternet.org and find an article that interests you. Include a link to the article in your summary.
B. Summarize the trends and consumer insights discussed in the article.
C. Discuss how a company might capitalize on the trend and insights discussed in the article.
D. Your discussion should be approximately 500 words or more.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Zara-Casee-for-Homework.rar