How have social networks evolved from marketing platforms


Paper Assignment

Length: 750 words.

I. How have social networks evolved from marketing platforms into development of engaging customer experiences? Provide at least one example to demonstrate your response.

II. What are the steps that should be taken to learn more about your followers? Why is it so important to know who they are? Include your thoughts on the statement made by Grammy-winning reggae dancehall artist Sean Paul.

III. Discuss the importance of listening to, observing, and receiving feedback from the social community. How should the feedback received be treated?

IV. Why is it so important to pay attention to user-generated content in social feeds? What are some of the ways that you can show followers/fans that their feedback is appreciated?

V. Discuss the importance of being authentic in relationships with followers instead of being overly promotional.

Format your assignment according to the give formatting requirements:

1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: How have social networks evolved from marketing platforms
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