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Describe the concept of customer lifetime value

Discussion Post: Strategic Marketing

Describe the concept of customer lifetime value (CLV). Choose a business and show how you would go about developing a quantitative formulation that captures the concept.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe the concept of customer lifetime value

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