What type of pricing strategy is apple using in india


Problem

Using the concepts (i.e. multiple concepts) you learned and what we discussed in class, discuss the following questions related to this article: "Apple Gets iPhone SE Pricing All Wrong in India- The entry-level device could have been a big win for Apple in this price-sensitive market"

• What type of pricing strategy is Apple using in India?
• Is this article correct (why or why not)?
• What other types of pricing strategies might you recommend Apple take given these circumstances

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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