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Write down the strategies for managing sales force in FMCG industry.
What do you mean by strategic planning? Describe the Boston consulting group matrix method of resource allocation.
Select any banking service company which you’re familiar with and show how each of four (4) components of integrated service management applies to company.
Illustrate out the term “news” and illustrate out the concept of newsworthiness in field of PR.
Relate the relevance and significance corporate design as being a step of corporate identity. Clearly illustrate out the significant considerations to be made at this phase.
Recognize the essential requirements to assist build and sustain a good bridge between Public Relations practitioners and Journalists throughout a crisis situation.
Illustrate out Soft System Methodology (SSM) with an instances. Illustrate out strategies for setting up a website, using a customer-centric approach.
Make a distinction between Destination Branding and Country Branding?
For any firm of your choice, outline an international marketing plan which would make sure its cross-border growth. All suggestions should be adequately justified.
Using a flow diagram, demonstrate the main sequential phases of Marketing Planning Process (MPP). Then, illustrate out the kind of marketing activities, information gathering and decisions made by
Illustrate out and describe one proper process of new product development (NPD) which marketing management must follow to diminish the possibility of product failure at commercialisation phases of t
Critically measure the significance of service quality for tourism organisations and discuss the strategies which must be adopted by these organisations to deliver high service quality.
Analyze the significance of using image attributes in print advertisements for marketing Mauritius from the demand and supply perspectives.
Illustrate out the three (3) major issues which are encountered while transferring knowledge in an organization. Illustrate out the potential role of Information Technology (IT) in contributing to kno
One significant cause of ineffective public relations efforts is the lack of planning. Using evidence from any organization, describe the four-step planning process which might assist public relatio
Using an instance, illustrate out the first key public of Public Relations Unit. Illustrate out five (5) reasons why PR is significant in organizational decision making.
Making employ of particular instances, illustrate out the principles of market segmentation, market targeting and positioning.
“The objectives and business structure in Mauritius is far from the classical theory of firm based upon profit maximization and other assumptions”. Discuss and illustrate out this statem
Supposing that you’re appointed consultant on economic matters for a company and you’re asked to examine the market structures in various sectors of economy.
Write down the different phases in consumer buying decision. Discuss and illustrate out the role and influence of personal factors in a car purchase decision.
Explain in brief the tests of weak form, semi-strong and strong form of proficient market hypothesis.
Illustrate out the role of ethics in the marketing. Illustrate out the significance of “Branding” in a firm’s marketing Strategy?
Price is the only component of the marketing mix which generates returns, the other components being all associated with costs. Hence its determination is crucial for any organization.
At the most basic level a marketing information system comprises, "people, equipment and procedures to gather, sort, analyze, evaluate and distribute required, timely and accurate information to mar
Identify the major differentiations between behavioural and cognitive explanations of how sales promotions works? Measure the major drivers behind the growth of direct marketing. How may these drivers