Question 1:
‘Destination Branding has developed in the common strategy to facilitates destinations to stand out from the crowded market place’
In the light of above statement, illustrate out and elaborate with clear instances on the brand strategy to be adopted by a branding consultant to demarcate a destination from crowd? Use a destination of your choice to demonstrate the answer
Question 2:
(a) Integrated Communication Mix has a main role to play in brand reinforcing and positioning the brand character of a tourism destination’
Illustrate out the concept of ‘Integrated Communication Mix’ and its role in brand positioning and in reinforcing the brand character of tourism destination?
(b) Using the AIDA model, illustrate out how both Public Relations and Advertising are key basics for brand communications?
Question 3:
(a) Make a distinction between Destination Branding and Country Branding?
(b) ‘The quality of destination brand depends upon the choice of communication strategy adopted’
Illustrate out the above statement clearly defining the brand communication strategy and policy to be undertaken by tourism organisations in formulating their communication strategy?
Question 4:
You’re required to write concise notes on all of following?
(i) ‘Tourism Branding is about making tourism product a living entity.’ Elaborate?
(ii) ‘Discuss the significance of Brand Charter?
(iii) Discuss and illustrate out the role of outdoor advertising in expressing visual identity of a brand?