Question 1:
Recognize the five (5) powerful reasons when an organization image must be changed or when the image of an organization should turn in identity.
Question 2:
A big multinational company desires to employ the PR manager for all its PR activities. What according to you would be the disadvantages and advantages of having its PR department versus a consultancy firm?
Question 3:
Advise management whether it would be cheaper to employ the in-house PR manager rather than appoint a consultancy firm.
Question 4:
Illustrate out the term “news” and illustrate out the concept of newsworthiness in field of PR.
Question 5:
The government of Mauritius is introducing a latest and modern system of transport for general public i.e. the monorail.
Write down a press release in around 200-250 words to be distributed to the press for this event. You might make your own assumptions. The release must be set out in correct format.