Question 1:
Discuss and illustrate out the four (4) main reasons for planning public relations programmes.
Question 2:
How you would describe ‘publics’ and provide two (2) examples of internal and external publics.
Question 3:
Recognize and illustrate out clearly the principles of good press relations.
Question 4:
Discuss and illustrate out the purpose of research in Public Relations and describe the key steps in research planning.
Question 5:
One significant cause of ineffective public relations efforts is the lack of planning. Using evidence from any organization, describe the four-step planning process which might assist public relations practitioners adapts their planning messages to other managers.