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Relate B2B to the four P's of marketing (product, price, placement, promotion). Then, describe a B2B exchange and identify how it demonstrates the four P's.
What happens to equilibrium prices and output in this market? Draw a supply and demand graph for personal use, and then explain the process in detail.
What was Walgreens' entry strategy designed to achieve? Why would this make sense for a company like Walgreens?
Propose a type of message appeal to be used in advertising, making sure to explain the rationale behind the appeal.
What about a utility company, such as the local power company? A humanitarian agency, such as Doctors without Borders?
Describe the importance this product or service has to the organization. Identify the needs that cause your target market to buy.
Discuss and elaborate how the content of your summary is related to a concept covered. Explain the concept in your own words.
What do they need to know? What do they want to know? How can your blog provide value to your target customer?
Develop the company's pricing strategy including a rationale for the approach you have chosen.
Identify the challenges associated with managing a double bottom line of values and profits.
Which CRM program you will be using and why. What customer and potential information will be entered into the CRM program.
Identify a situation in which you were the customer in a personal selling situation. Discuss your impressions of the salesperson and the selling process.
Describe the product and outlining your strategic approach to marketing this product. Discuss some of the social and ethical issues for this industry and prod
Evaluate and analyze the efficiency of the market and the evidence related to the ability to outperform the market.
How the type of auction used to uncover the value of the product or service is better at uncovering value than other types of auctions.
Analyze a potential international market that the company you selected that you would recommend should expand into.
Does this situation best represent producer-producer rivalry, consumer-consumer rivalry, or consumer-producer rivalry?
Explain the elements of the firm's promotional mix. Explain whether a push or pull promotional strategy will be used, or a combination of both.
Define globally standardized products and adapted or redesigned products for culturally unique markets including examples of each.
Why have you chosen this marketing strategy for your sites? Why do you think it will be effective in turning your social media followers into customers?
Research a company that made a serious error on social media. Explain what the error was and the repercussions it had. How would you react as a consumer?
Discuss the concept of sustainable marketing and explain whether you believe TLG practices sustainable marketing.
Explain each of the four means of incorporating risk into market entry strategies if The Client wanted to use an Adaptation Strategy.
What role can or should accreditation play in the future, as the public availability of performance data increases?
Strategic marketing differences between these two types of organizations. Quality attributes of the two types of organizations.