Discussion Post
• What is Nespresso's brand position?
• How is this positioning achieved through its marketing mix (4Ps: product, price, place, and promotion)? Note: An example of how this positioning is achieved through product is attached as Nespressor Part 2.txt. You only need to do price, place, and promotion.
• How do U.S. consumers consume coffee (i.e., where and what kind of coffee) and how does this affect Nespresso?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Attachment:- Nespresso-Part-2.rar