Homework: Part II- Developing Marketing Strategies
Overview
Using the same hypothetical company from Part I: Marketing Plan Input, for this homework, you will focus on the company's branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should make all assumptions needed for the completion of this homework.
The attached is the company from Part I
Instructions
Create the second part of your marketing plan in 5 to 7 pages using the Part II Marketing Plan Template:
a. Explain how you will use the feedback you received on Part I of your marketing plan to improve your plan.
b. Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.
c. Analyze the primary and secondary markets that you want to target, including the demographic profile (age, gender, ethnicity), psychographic, professional, and geographic profiles.
d. Prepare a positioning statement that depicts your position using a perceptual map that shows your company's position against its competitors.
e. Explain the main reasons why the brand name, logo, slogan, brand extension, and positioning statement are right for the identified target market.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Part-I.rar