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Description of the negotiation process how did you prepare and carry out the negotiation and what was the outcome.
How an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?
How does a focus on sustainability inform your tasks and activities? How might sustainability contribute to customer satisfaction?
Identify and explain which market segmentation variable you are using. Why did you choose this method of customer segmentation? Be specific.
Discuss environmental trends and research/identify specific factors within each trend that will influence the development of your marketing strategy.
Discuss of 3 key new learning points from the assigned text reading. Discuss of the importance of each of these key points in a typical marketing environment.
Identify and describe how this company uses social networks. Summarize and provide your overall opinion of this company's marketing mix.
Describe how the product or service fits into the overall strategic plan and mission of the company.
You Need to find an article which discusses a strategic move by a company in a foreign market and post it on the course's assignment box.
What are the major barriers to international trade? Explain how government policies may be used to either restrict or stimulate global marketing.
Identify a recent major purchase that you made recently. How did you recognize the need for the product or service?
Where the actions of a CEO significantly impacted the stock price (high/low). What happened? What were to decisions / actions of the CEO?
The question then is does a small business capitalize on social media to reduce cost and increase profits? social media affect/have an impact.
What are the ramification/correlation of risk management and risk tolerance in the strategic management process and strategic capacity planning.
Entertainment Marketing 4 Cs: Describe the 4 Cs of entertainment and explain how they apply to the case of The Visual Album launch. Explain.
Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?
Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?
How do these trends impact global marketing opportunities and marketing decisions/ strategies?
Write a summary of your findings. Include in your summary, what attributes impact success, considerations for re-purposing retail space, alternative ideas?
The political risk scores for Taiwan and the United States were identical. What factors may have contributed to this identical rating no longer being the case?
Select a market that you know something about and describe the global segments for this market?
What are the risks inherent in McDonald's trying to compete in local markets against local "experts"? (For example, a Mexican menu item in Mexico?)
Reflect on how the concepts in Advance Marketing course can be applied to real-world situations and can increase your chances of career or life success.
What celebrity or famous person endorses your brand? Is he or she a good fit for the brand? How does the celebrity connect with the target audience?
How you've made a positive impact in your community? How driving with Grubhub fits into your larger mission in life? What goals you'd pursue with this grant?