Assignment: New Product Paper
Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the market and set an introductory price for it. Use the following questions to structure your written analysis.
Overall writing analysis
Make sure you properly use a thesis statements, paragraph, and sentence structure. Proper utilization of grammar, including punctuation, spelling, subject, and verb usage will be analyzed. To earn all points the paper should be error free.
Task
1) What is the product name? Describe the product.
2) Identify and explain which market segmentation variable you are using
3) Why did you choose this method of customer segmentation? Be specific.
4) Who is the target market? Be specific.
Use demographics, psychographics (lifestyle), etc. to identify your customer. It is important to identify the characteristics of your target market--whatever is appropriate. Most marketers are able to specifically describe their target customer. For example, a 35-45 year old white collar male who lives in the suburbs with a wife and 1 child and makes $85,000 per year. When reading the explanation of the target market, one should be able to draw a picture in their mind of your customer.
Include your information here. Please note the necessity for detail and specificity. The instructor should have be able to have a picture of the consumer if the right information is included.
5) What are your product's benefits to the target market?
6) At what price will your product be introduced? Why?
7) What new product pricing strategy are you using? Why?
8) What objectives will be accomplished by using this strategy? Be specific.
9) Why is the product worth this price?
10) Identify and explain what happens to each of the 4 Ps decisions you make for your product, at each stage of the PLC?
Use the structure below for each of the PLC stages.
• Name of PLC Stage
1) Product decisions for your product
2) Price decisions for your product
3) Place decisions for your product
4) Promotion decisions for your product
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.