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Listen to this podcast about the Cliff Bar and answer these questions in less than 200 words. What differentiates this product in the marketplace?
What are the challenges of entering a very crowded food market where there is NO IP protection to create barriers to entry.
Homework: Sales Management- Explain the approaches that Frank used to locate prospective candidates for his sales rep position.
What three products do you see around you? Why do you still use them? Do not use product categories. Use specific products like a Nokia flip phone.
Describe how this aspect of social media may continue to change consumer behavior over the next five to ten years.
How would you assess the level of capabilities of Stop & Shop's use of analytics? What might the company do differently with the data to gain more value?
Develop an appropriate sales remuneration policy for your sales force. Develop a strategic direction for the necessary sales channels.
Referring to the Marketing Mix problem, develop a plan to leverage your marketing mix to create a positioning strategy for your product/service.
Explain why this information is important to marketers and discuss how they use it when marketing products.
Develop a marketing mix that will help Burger King to reduce the gap with McDonald's and distance itself from other competition?
I want you to recommend which strategy you think should be used for the target market and why.
What configuration of resources are necessary for a Fast Follower, such as Microsoft, to be successful?
Prepare a one page Partnerships, Alliances, and Customer Relationships. Why are they important?
In planning, both need to consider placement so as to be seen by their most likely audience. What are the key differences?
Describe any products, brands or companies that you deal with that are described in term of behavioral loyalty, affect loyalty and situation-specific loyalty.
Based on feedback throughout the course, what would you have done differently in terms of scope, resources, and schedule, and why?
Browse the internet, including social media, to identify three examples of problem-identification research and three examples of problem-solving research.
Explain the rationale for the question. Why would the responses to this question assist the marketer in understanding the customer?
Can you please write a paper on the Context and Need of Apple Car, based on the format shared in the attached document?
If the stock is currently trading at RM2.00, use to CAPM to calculate the future price of the stock at the end of the period.
Explain your idea for improving a DargeanGrix process. Explain how your idea would help improve the process, department, or organization.
What purpose does exploratory research serve? List and explain three situations in which exploratory research would be a good choice.
Analyze the national competitiveness. Based on the characteristics of the home country, it is possible to assess the international success of the firm.
Explain the importance of a positive work environment for yourself. Is this a determining factor whether you would continue working there or not.
Evaluate why these two items are important to quality, and which five of Deming's 14 points relate directly to the notion of empowerment.