Identify the elements of direct response marketing strategy

Discussion Post: Direct Response & Database Internet Marketing

• Explain the ways in which the Internet is a direct-response medium.

• Distinguish between acquisition, conversion, and retention strategies.

• Identify the elements of a direct response marketing strategy.

• Explain the concepts of offer, customer lifetime value, and testing.

• Explain the role of a customer database in the development and execution of Internet marketing programs.

• Describe a data warehouse and how it is used by marketers.

• Define data mining and explain why it is important in making marketing decisions.

• Describe how strategies can become more customer focused by using information-driven marketing.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Identify the elements of direct response marketing strategy
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