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Why do we need to worry about segmentation for sports spectators? Isn't it enough to put a quality product on the field/court/ice?
Identify and evaluate the key elements in McDonald's global marketing strategies (at least 3 business activities) and suggest at least 2 remedies/ solutions.
How can micro and small business ensure that their marketing efforts are better targeted so that they do not exceed their potential
Briefly discuss the model of consumer buying behavior and the characteristics that influence the buying behavior.
Using an identified organisation of your choice, discuss any three ways by which these strategies could be developed.
What is traditional marketing? What is digital marketing? Elaborate what are the big differences of traditional and digital marketing?
Explain why focusing on market penetration is the right strategy for growth and how expanding mental and physical availability
Segment the market based on customer behavior and their purchasing pattern as the criteria to group them into separate target segments
Prepare Interactive Marketing Strategy for this Canadian company called Canadian Tire. Is a test plan or matrix included?
What is involved in marketing strategy and why companies have to formulate one or various marketing strategies?
How do marketers in a B2B setting typically segment its customer base? What are some changes that we might expect to see B2B marketers make in their media
Identify and illustrate four different types of environmental forces - from a traditional PEST analysis - that may affect
You are required to produce a one year brief marketing plan to boost the sales growth of the toy brand in the Malaysia market.
For Zalora, critically evaluate the perceptual process of online clothing consumers. Are the decisions driven by rational consumption appeal or is it influenced
Justify the attractiveness of the market demand opportunities to support revenue generating for the chosen toy brand.
'Positioning is the battle for the mind'. Evaluate the importance of profiling market segments in order to position a brand in the minds of target audiences.
Your boss tells you that your company has fewer followers than every other firm in your industry by a very large amount
You are a lawmaker. What are some concerns about the privacy of Facebook's users from the perspective of Facebook Cambridge Analytica?
From what segment(s) of the market should Intel draw customers? How can Intel position itself or work with partners more strongly in these segments?
Please find one current advertising (in the past 3 years) of a healthcare product directed at consumers. Please analyze advertising by identifying objectives
Discuss the advantages and disadvantages of direct marketing. How can you avoid Direct Marketing activities looking like "Junk Mail"?
Determining what Digital Communications should be used to support the overall marketing efforts.
Competitor Analysis - Compare and contrast your product and the competitions product.
Using an example for each type of product, summarize the ways consumers, evaluate goods and services?
Does it appear to you that this company uses "strategic" or "sales" approach in expanding to new markets?