How should it modify its marketing mix strategy


Assignment:

Question 

Refer to the Red Lobster case to answer the following sub questions,

a) If Red Lobster plans to focus on the indulgent segment now but it plans to do this in a way that does not alienate the other customer segments then how should it modify its marketing mix strategy and why (mention 2 separate modifications for each P)?

Solution Preview :

Prepared by a verified Expert
Marketing Management: How should it modify its marketing mix strategy
Reference No:- TGS03210763

Now Priced at $10 (50% Discount)

Recommended (91%)

Rated (4.3/5)