What information should be gathered at a company, Marketing Management

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What information should be gathered at a company

Problem

Marketing research is an ongoing effort at a company or with individuals. Marketing research includes decisions about what information should be gathered at a company when it should be gathered, why it should be gathered, and the purpose of doing the research. This includes understanding the benefits of "pre-need" and "at-need" research.

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Marketing Management: What information should be gathered at a company

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