Problem
Choose a company that you identify with. It can be any sort of company; a car brand, clothing, shoes, video game manufacturer, etc.
Write down what it is you like about that company; what is it that inspires you to support it over similar brands?
With that in mind, answer the following questions:
1.	What is their "why?"
2.	Are they operating from the inside out of Sinek's Golden Circle?  
3.	What is it about their marketing with which you identify?
TedTalk Video: "How great leaders inspire action" by Simon Sinek.