What is it about their marketing with which you identify


Problem

Choose a company that you identify with. It can be any sort of company; a car brand, clothing, shoes, video game manufacturer, etc.

Write down what it is you like about that company; what is it that inspires you to support it over similar brands?

With that in mind, answer the following questions:

• What is their "why?"

• Are they operating from the inside out of Sinek's Golden Circle?

• What is it about their marketing with which you identify?

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Marketing Management: What is it about their marketing with which you identify
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