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Problem: Examine segment size and potential in a United States marketplace for specialty sports retail stores in the United States.
You would like to conduct an e-mail campaign for your new online gourmet cookie business. Describe, in detail, two ways you can develop your own online database of names and e-mail addresses of qual
The company's shipping manager thinks she can handle it, but you disagree. List the reasons why you need to restructure your channel of distribution.
Walmart has begun selling its own brand of Sam's Choice laundry detergent in bright orange bottles alongside P&G's Tide, but for a greatly reduced price. What do you think will be the impact of
Then select an example of a product or service for each level of distribution intensity. Why do you think this might be the case? Explain your answer.
Respond to all of the following prompts: Summarize the role the Internet plays in marketing products globally. Why has use of the Internet been helpful to market planners so far?
When they first started on the job, you took each marketing analyst through the reporting cycle explaining what needs to be done and how to accomplish it and emphasizing the need for timely reports.
All sales training programs emphasize the importance of product knowledge; however, in this article certain additional aspects of product knowledge have been identified that go beyond the convention
Starbucks has worked hard to act ethically and responsibly. Has it done a good job a communicating its efforts to consumers? Do consumers believe Starbucks is a responsible company? Why
Name a product or service in which you have great amount of familiarity/knowledge and for which you will answer all of the marketing strategy questions. Develop an objective for marketing this prod
This is your chance to shine. The stories need to have a marketing focus, but the topics are broad and can reflect your own taste. Please write a marketing-focused article.
Explain your communication objectives and the communication channels your company will use to influence your target audience.
What is Direct Marketing (DM)? Describe at least three forms of communication that direct marketers utilize (e.g. direct mail catalogs). What are the key benefits and challenges with each of these t
How can a company use viral marketing to its advantage? What are the potential hazards of viral marketing?
What strategies do most business organizations use to encourage effective partnerships or alliances with customers? How effectively do organizations build partnerships or alliances with its internal
Problem: What is the difference between primary and secondary market research? What are the advantages and disadvantages of each type of research both in domestic and foreign markets?
Question 1: Is it ethical for marketers to use ethnic and religious appeals to market products? Question 2: Are there similar things that could appeal to Gen Y, the ways in which marketers appeal to s
How can big company capture the attention of Gen Y? Toyota created an entirely new division to go after young drivers. Scion (pronounced sigh-on) launched in early 2004 with only two models-the smal
Discuss how public relations, as well as publicity, can have a greater effect on the consumer than the other elements in the integrated marketing/public relations/communications program—advert
Conduct a situation analysis for Crocs. Provide a brief overview of what issue you are studying, and how a marketing perspective can help address the issue.
This will likely be more info than you would include in your Marketing Plan, but the more information you can provide, the more robust will be the feedback regarding the complexity of your selection
Identify the variables in the dealership's marketing environment that need to be monitored to recognize and predict trends. Explain the need to monitor trends and forecasts for each of these variabl
Analyze a promotional concept your organization has used in the past or, alternatively, think of a concept you believe your organization should implement.
How large for a 99 percent confidence level? Briefly explain what is meant by confidence interval and confidence level.
Discuss this product or service in terms of its current target market demographics using US census data.