The selection of distribution channels is always an important decision in global marketing management. In the United States, e-commerce is now the preferred method of obtaining products for many consumers. In emerging markets, the Internet plays a lesser role but still represents tremendous potential.
Respond to all of the following prompts:
Summarize the role the Internet plays in marketing products globally.
Why has use of the Internet been helpful to market planners so far?
What do you believe to be the future of the Internet as a marketing tool? Explain your answer.