What are the potential hazards of viral marketing


Discussion Problem 1:

Think of a product you recently shopped for online. Describe your search process. How did you become aware that you wanted or needed the product? Did you wind up buying online? Why or why not?

Discussion Problem 2:

How can a company use viral marketing to its advantage? What are the potential hazards of viral marketing?

(Minimum 150 words PER QUESTION)

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Marketing Management: What are the potential hazards of viral marketing
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