Solved: Elements in the integrated marketing-public relations, Marketing Management

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Elements in the integrated marketing-public relations

Please help answer each question in 125 to 200 words per question.

Question 1: What are common purposes of news releases? Should a news-release writer try to infuse his or her editorial opinion into the news release? Why or why not?

Question 2: Discuss how public relations, as well as publicity, can have a greater effect on the consumer than the other elements in the integrated marketing/public relations/communications program—advertising, direct marketing, and so forth. Provide relevant examples to support your views.

Question 3: The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods.

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Marketing Management: Elements in the integrated marketing-public relations

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Elements in the integrated marketing-public relations

Reference No:- TGS01611012

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Analyze a promotional concept your organization

Q : Dealership marketing environment

Q : Company description on marketing plan-walmart

Q : Conduct a situation analysis for crocs

Q : Elements in the integrated marketing-public relations

Q : How can big company capture the attention of gen y

Q : Ethnic and religious appeals to market products

Q : Primary and secondary market research

Q : Encourage effective partnerships or alliances with customers

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Elements in the integrated marketing-public relations

Reference No:- TGS01611012

Recent Questions Asked Marketing Management

Q : Analyze a promotional concept your organization

Q : Dealership marketing environment

Q : Company description on marketing plan-walmart

Q : Conduct a situation analysis for crocs

Q : Elements in the integrated marketing-public relations

Q : How can big company capture the attention of gen y

Q : Ethnic and religious appeals to market products

Q : Primary and secondary market research

Q : Encourage effective partnerships or alliances with customers

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