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Describe a previous interaction you have had with a salesperson whom you considered to be questionable from an ethical perspective.
Market Targeting: Which amusement park is the best? Share your views. Market Positioning: Which amusement park is the best? Share your views.
Discuss the key characteristics of the new culture model that we discussed in the course including its similarities and differences with the old culture models.
Of the six Internet-enabled innovations just discussed, which of the three key issues does each innovation address?
What is the domestic density and international density for each of the four firms, ONE, TWO, THREE, and FOUR?
What is the implication for the Australian government when MNCs such as BHP maximize their profits through transfer pricing schemes?
Describe what Delamere customers expect and express and brainstorm a list of potential excite item. Develop a process map for the Delamere wine making process.
Find the Vision and Mission for your selected company. Present them with a brief critique based on your knowledge of proper statements.
Identify and justify the two most important risks for the CC S/4HHANA project and discuss how they could be mitigated.
For New Zealand only, how many Sales Organisations would you recommend Costco Australasia configure? Justify your answer according to the case.
Problem: Review consumer information "People with coexisting conditions and complex care needs.
How would you characterize Dockers brand image? What makes up its brand equity? (From Best practice Cases in Branding by Keven Lane Keller).
Describe some of the changes in the Dockers' marketing strategy from its debut. Has LS& CO. maintained a consistent enough marketing message?
What are delights and how are they drivers of customer confidence on the organisation's products and the market requirements?
Explain how the new product or service line fits into Amazon's strategy and new mission statement. What are the Amazon's short-term and long-term goals?
what are the mistakes that the company made? Explain the most important environmental variables that affected the performance of this company in marketing
Conduct an overview of the industry (Porter's five forces) include consideration of competition legal constraints, statutory requirement, regulatory bodies etc.
Social marketing has come a long way and is about more than saving the environment. Discuss. In your answer, explain what it means for brands to take stands.
What ethical theory best supports the use of children as influencers? Does the video make you look at social media ads and influencers differently?
Explore the four factors under 'the right to choose'. Make specific reference to the particular sections in the Consumer Protection Act.
Choose an international brand and pull up their advertisements for 4 different countries. What things are the same? What things are different?
How much has the quality of service declined since more customers have started using the shop?
Why must you file and store purchase records? How are purchasing records typically filed and stored?
What features would the home ideally need? What would be an inappropriate target for a home-based information technology consultant? Why?
What are the biggest differences from traditional marketing practices when considering your marketing channels?