What is the domestic density and international density


Problem

Based on the information in the table below, answer the following questions:

A. What is the domestic density and international density for each of the four firms, ONE, TWO, THREE, and FOUR? Based on the international density metric, identify the firm that is most internationalized? Compare and comment on the international characteristic of this firm vis-à-vis the other three firms that have lower international density.

B. Based on the Stages Model discussed in the class, recommend and justify the most appropriate organization structure that best fits the respective international strategy of each of these four firms. Discuss briefly with examples, the key characteristics of the organization structure for each firm.

Firm Characteristic

Multinational Firm

One

Two

Three

Four

A. Sales





Domestic

180

160

40

20

Foreign

20

40

160

180

B. Staff





Domestic

100

200

300

400

Foreign

200

100

500

300

C. Shareholders





Domestic

1000

2000

3000

4000

Foreign

1000

1000

1000

1000

D. CEO

Domestic

Foreign

Domestic

Foreign

E. Foreign Product Diversity

Low

High

Low

High

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Marketing Management: What is the domestic density and international density
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